Where Music Comes in
Music is like a timeline. Most of us remember certain parts of our lives based on what music we listened to at the time. We have the ability to associate music with pertinent, emotional moments that have left us more vulnerable, and therefore more susceptible to change. That is the power of music! Songs, chants, poems, raps – they can improve memory of content facts and details through rhyme, rhythm, and melody. Creation of musical compositions offer a pathway to expressing personal feelings and beliefs in the universal language of music. Not only does music strengthen memory, it often wraps feelings of emotions around a song that enhances learning experiences. Think of the pride instilled when singing patriotic songs, the peace experienced singing campfire songs, the religious connections strengthened when singing great hymns of faith. Learning is strongly influenced by emotion. “The stronger the emotion connected with the experience, the stronger the memory of that experience” (Jensen, 1998, p. 73).
In 2017, Conservation Music set out on a quest to film a short documentary, centered around a case-study done in Malealea, Lesotho. In this study, we sought to explore and, ultimately, prove the connection between music and its role as an educational tool. From beginning to end, we planned the details of every step with interviews, music clinics, performances, and surveying conservation knowledge and implementation.
The project was split into five phases and every step was documented through film, photo, and writing, and shared through Social Media. Film production was paired with work on the ground during June and July.
PHASE ONE: Song Composition and Event Planning – The musicians and the team worked on songs to perform, the venue and date of the event was finalized, and the surveys and other documents were prepared.
PHASE TWO: Conservation Knowledge Surveys and Event Promotion – The village was surveyed for their pre-existing knowledge of conservation and sustainability. We used this opportunity to promote the event in the village.
PHASE THREE: The Main Event – The conservation songs were performed for the village. The beautiful dancing and smiles of children and adults alike were captured for the film. At the end of the performance, exit surveys and interviews were done to assess what the audience learned.
PHASE FOUR: Assessment of Survey Results and Finalization of Data and Media – before and after surveys were assessed and charted out, a report was prepared, the film was finalized in versions of various lengths, photos were edited, and blog/social media posts were drafted and shared.
PHASE FIVE: Global Media Release – We released the final film to any and all film festivals, journalistic avenues, and media outlets who were able to help spread the message and the mission. We also promoted all related media via radio, TV, and social media, engaging the online presence of all relevant participants and partners.